请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to offend them because they have a talent for self-promotion and because they have so much money to throw around. ‘It’s unfair,’ they say, ‘that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays…’
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods comes largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway rules while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of disasters.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not survive without this source of revenue(收益). The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the ‘small ads.’ which are in virtually every newspaper and magazine. What a greatly useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the ‘hatch, match and dispatch’ column but by far the most fascinating section is the personal or ‘agony’ column（读者来信专栏）. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
Topic
| Advertising or not?
|
1 of criticism
| having a talent for self-promotion
2 so much money
making the price of goods 3
|
With ads
| Consumer goods are not so 4 .
People 5 a great deal of knowledge from ads.
Ads provide us with some 6 to new products or remind us of the old ones.
A cheerful, witty ad makes our life more 7 .
|
Without ads
| Newspapers, commercial radio and television companies could hardly 8 .
We pay 9 for our daily paper or cannot enjoy so m
本试题 “请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。请将答案写在答题卡上相应题号的横线上。Adve...” 主要考查您对 序数词 等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
序数词的概念：
表示顺序的数称为序数词。如：first, second, third, fourth。 序数词的构成与用法：
1、序数词的构成：
①一般来说，是由相应的基数词加词尾th构成。
例：four＋th→fourth
six＋th→sixth
seven＋th→seventh
ten＋th→tenth
②下面这些基数词在变为序数词时，有特殊的变化。
例：one→first
two→second
three→third
five→fifth
eight→eighth
nine→ninth
twelve→twelfth
③十位整数序数词的构成方法是将基数词的词y变成i，然后再加eth。
例：twenty→twentieth
thirty→thirtieth
forty→fortieth
ninety→ninetieth
④两位或两位以上的基数词变成序数词时，仅将个位数变成序数词。
例：twenty－one→twenty－first
thirty－five→thirty－fifth
a hundred and fifty－three→a hundred and fifty－third
2、序数词的用法：
①序数词在使用时，一般加上定冠词。
例：the first book
the second floor
the third day
the fourth week．
②序数词在多数情况下都用作定语，有的也可以作表语、主语和宾语。
例：The may1st is Labour Day. 五月一日是劳动节。
My room is on the second floor. 我的房间在二楼。
The first is larger than the secon.（主语）第一个比第二个大。
Read the book from the first.（宾语）从开头读这本书。
You'll be the sixth to write.（表语）你将是第六个写的。
③序数词的前面可以加上不定冠词，用来表示“再一”，“又一”的意思。
例：You may have a third try. 你可以第三次尝试。 序数词知识体系：
约数的表达方法：
用tens/dozens/scores/hundreds/thousands/millions of 表示“几十、几百、上千、成千上万”等。
如：The boy bought dozens of pencils.
Thousands of people died in the earthquake.
注意： (A)：dozen, score, hundred, thousand, million等表示确切数量时，不用复数。
如：five dozen (of) eggs 五打鸡蛋
hree hundred people 三百个人
分数词的构成和用法：
1）分数词构成法：
分数词（FractionalNumerals）由基数词和序数词构成，基数词代表分子，序数词代表分母。除了分子为1的情况下，序数词都要用复数形式：
如：1/4：one-fourth
5/9：five-ninths
2/3：two-thirds
17/5：three and two-fifths
7/12：seven-twelfths
379/8：forty-seven and three-eighths
此外还有下面表示法：
如：1/2：a(one) half
1/4：a(one) quarter
3/4：three-quarters
9/4：two and a quarter
3/2：one and half
31/4：seven and three quarters
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