完形填空
"When a customer enters my store, forget me.He is King," said John Wanamaker.This revolutionary
concept __1__ the face of retailing (零售业) and led to the development of advertising and marketing
as we know it today.
But convincing as that slogan was, in truth the shopper was cheated out of the crown.Although
manufacturing efficiency increased the __2__ of goods and lowered prices, people still relied on
advertisements to get most __3__ about products.Through much of the past century, ads spoke to an
audience restricted to just a few radio or television channels or a __4__ number of publications.Now
media choice has __5__ too, and consumers select what they want from a __6__ greater variety of
sources-especially with a few__7__ of a computer mouse.Thanks to the Internet, the consumer is finally
__8__ power.
As our survey shows, customer __9__ has great implications for companies, because it is changing
the way the world shops.Many firms already claim to be "customer__10__" or "consumercentered".
Now their __11__ will be tested as never before.Taking advantage of shoppers' __12__ will no longer
be possible: people will tell others, even those without the Internet, that prices in the next town are
__13__ or that certain goods are inferior.The Internet is working wonders in__14__ standards.Good
and __15__ firms should benefit most.

(     )1. A.changed     (     )2. A.quality     (     )3. A.bargain     (     )4. A.limited     (     )5. A.disappeared (     )6. A.quite       (     )7. A.clicks       (     )8. A.losing       (     )9. A.power       (     )10. A.driven     (     )11. A.information (     )12. A.generosity (     )13. A.higher     (     )14. A.raising     (     )15. A.nice

B. maintained       B. variety           B. certificate       B. minimum           B. existed           B. little           B. typists           B. catching         B. quality           B. criticized       B. investment       B. knowledge         B. unreasonable     B. lowering         B. honest

C. restored     C. weight       C. change       C. sufficient   C. exploded     C. far           C. changes       C. controlling   C. package       C. helped       C. claims       C. curiosity     C. unfair       C. abandoning   C. new

D. rescued       D. price         D. information   D. great         D. survived       D. very           D. designs       D. seizing       D. quantity       D. chased         D. shops         D. ignorance     D. cheaper       D. carrying       D. old

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