Bryan、Olga、Scott、Anna 和David正在进行一项“企业家成功秘诀调查”。他们将采访几位企业家。
第1-5题是他们拟定的采访话题。阅读下面刊登在Entrepreneur(《企业家》)杂志上6位企业家的成功感
言（A.B.C.D.E和F），为每位采访者选定最佳采访对象。选项中有一项是多余选项。
(     )1. Bryan: What comes first, the customer or the profit?
(     )2. Olga: How important is an entrepreneur's ambition to his/her company's growth?
(     )3. Scott: How does an entrepreneur make use of his/her advantages?
(     )4. Anna: Why do successful entrepreneurs seem to enjoy their work?
(     )5. David: What attitude should an entrepreneur have toward his/her social responsibilities?
A
Sheri Poe Ryka Inc.
Since I started this company in my kitchen seven years ago. I always dreamt of what it would be some
day. Focusing on that goal helps me get through tough times. To get the kind of success that you want, you
need to dream big. That's the starting point, Every success story begins with big dreams. You need to have
big dreams for yourself, like being somebody rich, famous or fulfilled.You need to have a clear goal of what
you want to achieve.
Also, I think it's really important that the people you're working with are as committed to the same goal
as you are, so you can support each other and keep each other energetic.
B
Anita Ruddick The Body Shop Inc.
In America, we have a shop in Harlem where 50 percent of the profits go into the community development,
and the other 50 percent go toward the funding of a similar shop elsewhere in the United States. The pride
that shop brings to the staff and local people inspired me.
What The Body Shop does successfully is use our facilities in the street and shopping centers to talk about
real human issues like AIDS. recycling, human rights, and community service or to encourage people to speak
out against anything they consider to be unjust. Knowing our products are symbols of social change is really
encouraging.
C
Ben Cohen Ben &Jerry's Homemade Inc.
I'm energized by the people I work with. I'm very relationship-driven, which a think is different from most
entrepreneurs. I'm inspired by doing things that are not normal and that most people think don't fit into the
business world or don't make any sense.
In business, you are judged by the company you keep-from your management team, board of directors,
and strategic partners. Maybe the lady you met in a trade association meeting can help you secure funding, or
the gentleman at a conference can provide you with management advice.
D
Richard Melman Lettuce Entertain You Enterprises
A number of years ago, I was interviewed by someone who was writing a book on enterprises. He asked
me. "What's the opposite of work?" I answered. "Lazy" He started laughing and said, "Believe it or not, a lot of
entrepreneurs say the same thing."
The average person thinks the opposite of work is play, but to an entrepreneur, work is play. I think it all
adds up to having fun. it's fun to create; it's fun to entertain, and it's fun to make people happy with our service.
When it stops being fun. I'll stop doing it.
E
Frank Toskan Make-Up Art Cosmetics (M.A.C)
One of the nicest things anyone ever said to me was, "I hate makeup, but I love M.A.C." That's what moves
me on. Even people who don't wear makeup can appreciate our company, what it stands for, its values, and the
way we do business.
We work from an inverted pyramid, where the customers are always at the top. Our customers inspire me
and keep me going. They and our staff, not money, make me enthusiastic. If I had stayed in this business just
for the money, I would have closed down years ago.
F
Kenneth Cole Kenneth Cole Productions Inc.
You can't be everything to everybody. Each of us has our own strengths and weaknesses. To be effective,
you need to identify your strengths and concentrate on them, you'll become more successful if you are able to
channel your efforts to areas that you do best. In business, for example, if you know you are good at marketing,
then give, I full play. Seek help or assistance in areas that you may be poor at, such as accounting or
bookkeeping. To turn your weakness into strength, consider taking hands-on learning or training.

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