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高中一年级英语

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    In the 1880s, people drank John Pemberton’s tonic to cure headaches. It wasn’t a very popular drink, and he sold only about a dozen drinks a day. That’s why Pemberton was willing to sell the rights to his medicinal drink. The buyer, Asa Griggs Candler, paid just $ 2,300 for the rights to Coca-Cola. Today, Coca-Cola (or Coke) is worth billions of dollars. It controls 50 percent of the world market in soft drinks.
    How did Coca-Cola become so popular? One answer is that Asa Candler was a very clever businessman. He was one of the first people to use mass marketing. How did he do this? First, he made his product unique. When he bought the rights to Coca-Cola, it came in ordinary bottles. It looked like every other drink on the market. To make Coca-Cola look different, Candler modernized the bottles. He also made an eye-catching logo for his products. When other companies tried to imitate Coca-Colas name, Candler took them to court.
    In addition to the unique bottle and logo, Candler spent a lot of time and money advertising his product. He used advertising to make a powerful image of Coca-Cola in the minds of his customers. He gave away free bottles of Coke. He put the name of his drink on pencils, trays, Japanese fans, matches, and many other things. Then he gave the things to people for free. He advertised Coca-Cola in the newspaper and painted the words “Drink Coca-Cola” on the sides of buildings and barns. By 1902, Coca-Cola was the best known product in the United States.
    Candler was also able to make memorable advertisements. They often had catchy slogans such as “The Pause That Refreshes.” He also used famous athletes to advertise his product. They helped people to think of Coca-Cola as a delicious drink for everyone.
    Today, businesses all over the world use mass marketing, but the makers of Coke were the first.
    小题1:Candler bought the rights to Coca-Cola from _______. 
    A.the inventor of a medicinal drinkB.a well-known businessman
    C.a doctorD.a carpenter
    小题2: The underlined sentence in paragraph 2 implies that __________.
    A.he invited people from other companies to attend a court ball
    B.he shared Coca-Cola’s name with other companies after they went back from the court
    C.he played basketball with people from other companies on the basketball court
    D.he took legal action to those who wanted to copy Coca-Cola’s name
    小题3: Candler used slogans to advertise his product. Slogans are _______.
    A.popular musicB.free productsC.memorable phrasesD.simple things
    小题4: By using mass marketing, Asa tried many ways EXCEPT _______.
    A.making Coca-Cola look different
    B.paying $ 2,300 for the rights to Coca-Cola
    C.advertising Coca-Cola a powerful image in the minds of the customers
    D.using famous athletes to advertise his product
    小题5:The passage is mainly to _______.
    A.explain that it is easy to use mass marketing
    B.advice people to spend a lot of money and time on mass marketing
    C.tell how Asa changes Coca-Cola into a worldwide business by using mass marketing
    D.describe different ways of using mass marketing

    本题信息:英语阅读理解难度一般 来源:未知
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  • 日常生活类阅读

日常生活类阅读的概念:

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。


日常生活类阅读题答题技巧:

【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。   
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:   
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。   
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。   
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。   
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。