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高中三年级英语

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    Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
    We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
    We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
    Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.
    While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
    小题1:According to the passage the preference test was conducted in order to ________.
    A.show that a person’s opinion about taste is mere guess-work
    B.compare the ability of the participants in choosing their drinks
    C.find out the role taste preference plays in a person’s drinking
    D.reveal which cola is more to the liking of the drinkers
    小题2: It is implied but not stated in the first paragraph that ________.
    A.the competition between the two colas is very strong
    B.blind tasting is necessary for identifying fans
    C.the purpose of taste tests is to promote the sale of colas
    D.the improvement of quality is the chief concern of the two cola companies
    小题3:The word “burnout” (Line3, Para. 5) refers to the state of _________.
    A.being seriously burnt in the skin
    B.being badly damaged by fire
    C.being unable to function because of excessive use
    D.being unable to burn for lack of fuel
    小题4:The author’s purpose in writing this passage is to ________.
    A.emphasize that taste and price are closely related to each other
    B.recommend that blind tasting be introduced in the quality control of colas
    C.show that taste preference is highly subjective
    D.argue that taste testing is an important marketing strategy

    本题信息:英语阅读理解难度一般 来源:未知
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本试题 “Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that i...” 主要考查您对

日常生活类阅读

等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
  • 日常生活类阅读

日常生活类阅读的概念:

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。


日常生活类阅读题答题技巧:

【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。   
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:   
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。   
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。   
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。   
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。