阅读理解。Making an advertisement for television often costs more than a mo,高中一年级,英语试题,政治经济类阅读考点,好技网

阅读理解
阅读理解。
Making an advertisement for television often costs more than a movie. For example, a two-hour movie
costs $6 million to make. A TV commercial (商业广告) can cost more than $6,000 a second. And that does
not include cost of paying for air time (电视节目开始的时间). Which is more valuable, the program or the
ad? In terms of money-and making money is what television is all about, the commercial is by far the more
important.
Research, market testing, talent, time and money-all come together to make us want to buy a product. No
matter how bad we think a commercial is, it works. The sales of Charm went up once the ads began. TV
commercials actually buy their way into our head. We, in turn, buy the product.
And the ads work because so much time and attention are given to them. Here are some rules of commercial
ad making. If you want to get the lower-middle-class buyer, make sure the announcer has a tough, manly
voice. Put some people in the ad who work with their hands. If you want to sell to upper-class audience (观
众), make sure that the house, the furniture, and the hair style are the types that the group identifies (识别)
with. If you want the buyer to feel superior (胜过) to the character selling the product, then make that person
so sfupid or silly that everyone will feel great about himself or herself.
We laugh at commercials. We don't think we pay that much attention to them. But facts show we are
kidding ourselves. The making of a commercial that costs so much money is not kid stuff. It's big, big
business. And it's telling us what to think, what we need, and what to buy. To put it simply, the TV
commercial is a form of brainwashing (洗脑).
1. TV commercials are more important than other programs to television because ____.
A. they bring in great profits
B. they require a lot of money to make
C. they are not difficult to produce
D. they attract more viewers than other programs
2. The purpose of all the efforts made in turning out TV commercials is ____.
A. to persuade people to buy the product
B. to show how valuable the product is
C. to test the market value of the product
D. to make them as interesting as TV movies
3. From the rules set for making commercial ads, we can see that ____.
A. the lower-middle-class buyer likes to work with his hand
B. the more stupid the characters, the more buyers of the product
C. ad designers attract different people with different skills
D. an upperclass buyer is more interested in houses and furniture than a lower-middle-class buyer
4. It is believed by the writer that ____.
A. few people like to watch TV commercials
B. TV commercials are a good guide to buyers
C. TV commercials often make people laugh
D. people do not think highly of TV commercials

本题信息：2011年同步题英语阅读理解难度极难来源:张雪
本题答案
查看答案

本试题 “阅读理解。Making an advertisement for television often costs more than a movie. For example, a two-hour moviecosts $6 million to make. A TV commerc...” 主要考查您对
政治经济类阅读
等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。

政治经济类阅读

政治经济类文章的概念：

要做好这类阅读，平时就要注意了解国内外发生的政治经济大事，掌握一定背景知识，对这类文章的叙述特点及内容安排有一定了解，还要扩展这方面的词汇。阅读这类文章，要抓住文章的核心，即文章整体和各段主要在说什么，也要注意段落之间的逻辑关系。

如何备考政治经济类阅读理解题：

【题型说明】政治经济类阅读文章是高考常选材料之一。该类文章时代气息浓郁，语言鲜活，但熟字新义词、超纲词及专业词语多，长句、难句多。政治类文章大多数是同学们感性趣的内容，读起来倒有似曾相识的感觉，经济类文章读起来就像是雾里看花，文章看完，一头雾水。再加之这类文章的命题侧重于词义猜测、推理判断和文章主旨，同学们对这类题材是望而生畏。
【备考策略】建立心理优势。针对不同体裁的文章，我们要采取相应的阅读方法和技巧。政治类文章多采用记叙文形式，我们可采取“顺读法”，以便抓关键语句，领会文章主旨；而经济类文章则多采用说明文形式，我们则可以采取“逆读法”，先读试题，再从文章中查找有用信息。若遇到的确难读的材料。千万不用着急，因为你觉得难，其他人也一定是同感。在高考前，我们就要有这种心理准备，高考试卷肯定有一、两篇难以阅读的材料。不过，我们平时可以有意识地从报刊杂志上找一些较难的阅读材料来阅读，以培养自己迎难而上的心理素质。
【答题方法】
1、寻找主干：
根据英语中五种基本句型结构，把句子中的主语、谓语、宾语、表语等主要成分找出来，其他成分如定语、状语、补语等则易于理解。找到了句子主干，句子的意思至少明白了一半。
2、剔除从句：
在一个长句中可能会出现若干个从句，在理解时，如果把各个从句剔除出来单独理解，然后把大意拼凑起来，整个长句的意思就会明白六、七分。
3、辨别分句：
一个长句如果是由几个并列、转折、递进、对比关系的分句组成，句中往往有表示这些分句关系的连接词，只要能弄清楚分句和分句之间的逻辑关系，再把各层分句的意思加以连贯，整个长句的句意基本上能跃然脑中。
4、寻找关键词：
如果一个句子看完，一点句意的感觉也没有，下下策就是抓住句中的关键词，通过关键词大体弄懂这个长句的意思。

发现相似题

与“阅读理解。Making an advertisement for television often co...”考查相似的试题有：