返回

高中三年级英语

首页
  • 阅读理解
    阅读理解。
    We can see how the product life cycle works by looking at the introduction of instant coffee. When it
    was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general
    acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many
    brands were introduced (stage of rapid growth). After a while, people became attached to one brand and
    sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were
    introduced (stage of decline).
    The importance of the product life cycle to marketers is this: Different stages in the product life cycle
    call for different strategies. The goal is to extend product life so that sales and profits do not decline. One
    strategy is called market modification. It means that marketing managers look for new users and market
    sections. Did you know, for example, that the backpacks that so many students carry today were originally
    designed for the military?
    Market modification also means searching for increased usage among present customers or going for a
    different market, such as senior citizens. A marketer may re-position the product to appeal to new market
    sections.
    Another product extension strategy is called product modification. It involves changing product quality,
    features, or style to attract new users or more usage from present users. American auto manufacturers are
    using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once
    changed styles dramatically from year to year to keep demand from falling.
    1. According to the passage, when people grow fond of one particular brand of a product, its sales will _____.
    A. decrease gradually
    B. remain at the same level
    C. become unstable
    D. improve enormously
    2. Marketers need to know which of the four stages a product is in so as to _____.
    A. work out marketing policies
    B. promote its production
    C. increase its popularity
    D. speed up its life cycle
    3. The author mentions the example of "backpacks" in paragraph two to show the importance of _____.
    A. pleasing the young as well as the old
    B. increasing usage among students
    C. exploring new market sections
    D. serving both military and civil needs
    4. In order to recover their share of the world market, U.S. auto makers are _____.
    A. improving product quality
    B. increasing product features
    C. modernizing product style
    D. re-positioning their product in the market
    本题信息:2012年0123期中题英语阅读理解难度较难 来源:姜雪
  • 本题答案
    查看答案
本试题 “阅读理解。We can see how the product life cycle works by looking at the introduction of instant coffee. When itwas introduced, most people did not ...” 主要考查您对

日常生活类阅读

等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
  • 日常生活类阅读

日常生活类阅读的概念:

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。


日常生活类阅读题答题技巧:

【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。   
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:   
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。   
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。   
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。   
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。