阅读理解。We can see how the product life cycle works by looking at the int,高中三年级,英语试题,社会现象类阅读考点,好技网

阅读理解
阅读理解。
We can see how the product life cycle works by looking at the introduction of instant coffee. When it
was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain
general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one
brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees
were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle
call for different strategies. The goal is to extend product life so that sales and profits do not decline. One
strategy is called market modification. It means that marketing managers look for new users and market
sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers
once changed styles dramatically from year to year to keep demand from falling.
1. According to the passage, when people grow fond of one particular brand of a product, its sales will _____.
A. decrease gradually
B. remain at the same level
C. become unstable
D. improve enormously
2. Marketers need to know which of the four stages a product is in so as to _____.
A. work out marketing policies
B. promote its production
C. increase its popularity
D. speed up its life cycle
3. The author mentions the example of “backpacks” in paragraph two to show the importance of _____.
A. pleasing the young as well as the old
B. increasing usage among students
C. exploring new market sections
D. serving both military and civil needs
4. In order to recover their share of the world market, U.S. auto makers are _____.
A. improving product quality
B. increasing product features
C. modernizing product style
D. re-positioning their product in the market

本题信息：2012年四川省期中题英语阅读理解难度较难来源:周洁琳（高中英语）
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社会现象类阅读概念：

这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。

社会现象类阅读解题技巧：

这类文章通过写人记事来揭示文章的主题，显示其社会意义，一般采用顺序或倒叙来叙述。题目经常是一些细节问题。考查的方面可以是原因和其中引发的思考。阅读这类文章要理清思路。
1、浏览试题，明确要求。
      在阅读文章前，最好先浏览一下文章后面的题干和选项。知道了问题后再去看文章，可使思路更敏捷，而且也便于阅读时留意文中出现的与选项有关的信息。　　
2、通读全文，抓住主要内容。
      在不影响理解的前提下，尽可能地阅读以便在尽可能短的时间内理解文章或段落的内容。阅读时，如遇到不熟悉的单词、词组或一时看不懂的句子，不要停下来苦思冥想，继续读下去，通过上下文的词语和句子可能就理解了。　　
3、抓住中心思想和段落大意。
      通读全文时，要特别注意主题句。每篇文章或每个段落都有与文章有关的句子，尤其是科技、政论性文章的主题句一般都在文章的开头或结尾，插在中间的很少。所以，文章的第一段或开头的第一、二个句子往往包含着文章的中心思想、作者的意图或全文的概述，因此要特别注意，彻底理解。　　
4、有针对性地仔细阅读，找寻所需信息。
      在前面的基础上，可进行有针对性地阅读了。把与问题无关的内容一扫而过，而对于和问题有关的内容认真阅读，还可以用笔在下面做出记号。再把这些信息与问题的要求结合起来，逐条分析，综合判断，找出正确答案。　　
5、进行合理的推理判断。
      对文章有了全面的了解之后，可以按照文章要求以及上下文之间的关系，做出推理判断。在进行推理判断的时候，需要综合考虑句型、语法、句子之间的逻辑关系、文化背景等方面的因素。　　
6、认真复读，验证答案。
      要用全文的中心思想统帅各个题目，研究其内在联系和逻辑关系，并依次审核那些还未打上的题目，确保理解无误。

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