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Did the iPod kill music ?
DID Steve Jobs kill the music industry? That's the question on many people's lips since rock star Jon
Bon Jovi accused the apple boss of personally destroying the music industry.
Bon Jovi centers his criticism (批评) on how he believes music downloading has robbed young people
of what he calls the "beauty of buying on album", "Kids today have missed the beauty of taking your
allowance (零花钱) money and making a decision based on theJacket, not knowing what the record
sounded like," he said.
But far from killing the industry, many young people today think Jobs has been a blessing (带来幸
运的人), offering you instant, and selective access to a whole world of music.
Keith Staskiewicz at Entertainment Weekly speaks for the feelings of many music lovers. He believes
listening to Mp3s rather than records or CDs "just saves them money" and doesn't "eliminate (消除) the
sense of discovery they get from new music", Staskiewicz also argues that it's wrong to blame Jobs and
Apple for destroying anything."Change is just part of the business," Staskiewicz said. "No doubt in 50
years, Justin Bieber will complain in his Rock and Roll Hall of Fame induction speech about how kids
don't listen to iPods any more."
For now, though, it appears that music downloading is set to continue for the near future. According
to Summer Redstone, chairman of media company Viacom, iTunes has "resurrected (复兴) the music
industry by creating a legal, affordable purchasing system for fans".
But recent surveys suggested that, despite the "legalizing" of music downloading via sites like iTunes,
young people are still choosing to download music illegally.A report by Jupiter Research suggested that
illegal downloading sites are used three times as much as legal ones.
The problem, according to its analyst Mark Mulligan, is how today's youth grow up viewing music as
something they can get for free. "Unless the music industry can shift these consumers (消费者) while they
are young away from free consumption to paid music formats (格式),they may never develop music
purchasing behavior," warned Mulligan " recording industry could suffer long-term harm."
1. Jon Bon Jovi thinks Steve Jobs has destroyed the music industry because ________.
A. Apple encourages illegal music downloading
B. children today prefer music downloading to buying albums
C. children today do not like to discover new music
D. children don't care what a record sounds like
2. What does the underlined word "jacket" mean in the second paragraph?
A. coat
B cover
C skin
D peel
3. Which of the following statements might Keith Staskiewicz agree with according to the article?
A. Records or CDs shouldn't be sold in stores any more.
B. Steve Jobs and Apple are partly to blame for destroying the music industry.
C. There are surely more ways to enjoy music than on iPods.
D. Music downloading has its advantages and is a change that should be accepted.
4. According to Mark Mulligan, the best solution to illegal music downloading is to ______.
A. legalize music downloading via sites like iTunes
B. ban the illegal music downloading sites on the Internet
C. help young consumers get used to paying for music
D. offer young consumers instant and selective access to a variety of music
5. What is the main point of the article?
A. How Steve Jobs and Apple changed people's music tastes.
B. Opinions on effects of music downloading.
C. How to fight illegal music downloading.
D. Criticism of free downloading of music by young people.

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