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  • 阅读理解
    Burn rate is the speed at which a startup business consumes money. My rate was $ 75,000  a month. Four months after my company was set up, I had only a quarter of the starting capital left in the bank.
    Looking for guidance, I went to talk to my friend, Arthur Walworth about my new venture. “Times of great change always bring out the risk-takers,” he said. “And they leave winners and losers. My grandfather invested a lot of money in a project of Thomas Edison’ s that ended up in failure. ”
    I was lost in thought at the notion(an idea or belief about something) of a Thomas Edison project ending in failure. Damn. It could happen to anybody! I must continue.
    At that time CD-ROM sales had bombed, so investors were fleeing from the field. I didn’t turn away from mine entirely, but instead linked it to the internet.
    My plan was to offer consumers descriptions of home-design products by using a special software and let them modify the designs. Then we can enable them to get online professional and constructional help to have their houses built, decorated and furnished according to their own choice.
    To realize my plan I needed investors, so I continued to meet regularly with venture capitalists. One said I had a great idea. But I needed to test it. Get the money somewhere. To get this money from a venture capitalist is going to cost my wife and my children! He turned down my request.
    Wife? Children? I hardly remembered them.
    I was working nonstop---struggling to turn the key in the lock, to find the right way ahead. The pressure was terrible. It was just at this time that my parents and sisters stepped up. Two hundred thousand dollars. A lot of money to them, invested in this crazy son and brother without a moment’s hesitation. Dad and Mom had driven out from Chicago and seen the passion in my little office and the trouble at home.
    With their help my company survived and has been prospering ever since.
    小题1:When the author’s company started operation, he had _______ .
    A．$ 450,000B．$ 400,000C．$ 350,000D．$ 300,000
    小题2:Arthur implies that to start a business in times of change, people have to _______ .
    A．rely on famous people all be timeB．invest as much money as possible
    C．face the risks of possible failureD．think about nothing but success
    小题3:The author’s company was engaged in _______
    A．furniture design and productionB．online home-design service
    C．traditional home designingD．home decoration business
    小题4: Faced with a very unfavorable market situation, the author decided  _______  .
    A．to improve his serviceB．to start a new business
    C．to withdraw his moneyD．to reduce his investment

    本题信息：英语阅读理解难度容易 来源:未知
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本试题 “Burn rate is the speed at which a startup business consumes money. My rate was $ 75,000 a month. Four months after my company was set up, I had onl...” 主要考查您对

广告布告类阅读

等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
  • 广告布告类阅读
广告类阅读:

1、品味广告的标题，联系平时所积累的知识，为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是材料的核心或 
   至少是一部分内容的概括。

广告布告类阅读特点及解题技巧：

一、广告布告类阅读试题的文体特点：

此类文章不同于其他文体的文章，其目的是为了向读者传输信息，措辞简洁明了，直截了当，一般说来，广告布告类阅读试题具有以下特点：
1、选材特点：
信息量大，文句精炼，形式灵活，用最少的篇幅表达最大量的信息。
2、内容特点：
生活化，实用化，多样化，如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点：
标题醒目，重点突出，条理清晰，常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点：
人名、地名、专有名词多；生词多；缩略词、祈使句、省略句多；结构不完整。
5、命题特点：
主要考察考生提取信息和处理信息的能力，既注重特定细节的筛选、类比、综合，又注重推理判断题的考查，题目设置相对较容易。

二、解题技巧点拨：

阅读这类文章时，也应该在整体把握文章结构的前提下，主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等)，因此要找到答案一定要找到题干在原文中的出处，再把原文和选项相比较。做题时，根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时，在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下：
1、先题后文：
先读试题，了解考点；明确目的，快速捕捉，获取信息。
2、题干定向：
根据题干关键词到文中定位答案范围，按照题目顺序依次而下：问题与材料相同：对号入座；问题与原文相同：同义替换、归纳事实等。
3、生词模糊：
遇到生词；如无关答题，直接跳过；涉及答题，则根据语境、构词法等猜词。
4、信息补全：
对于影响理解的省略句，可根据语境，将其补全。


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