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高中三年级英语

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  • 完形填空
    完形填空
         Everyone in business has been told that success is all about attracting and retaining(留住)customers.It
    sounds simple and achievable.But,__1__,words of wisdom are soon forgotten.Once companies have
    attracted customers they often__2__ the second half of the story.In the excitement of beating off the
    competition,negotiating prices,securing orders,and delivering the product,managers tend to become carried away.They forget what they regard as the boring side of business-__3__that the customer remains a
    customer.
          __4__ to concentrate on retaining as well as attracting customers costs businesses huge amounts of
    money annually.It has been estimated that the average company loses between 10 and 30 percent of its
    customers every year.In constantly changing __5__,this is not surprising.What is surprising is the fact that
    few companies have any idea how many customers they have lost.
    Only now are organisations beginning to wake up to these lost opportunities and calculate the__6__
    implications.Cutting down the number of customers a company loses can make a big  __7__ in its
    performance.Research in the US found that a five percent decrease in the number of defecting(流失的)
    customers led to __8__ increases of between 25 and 85 percent.
    In the US,Domino's Pizza estimates that a regular customer is worth more than $5,000 over ten years.A
    customer who receives a poor quality product or service on their first visit and __9__ never returns,is
    losing the company thousands of dollars in __10__ profits (more if you consider how many people they
    are likely to tell about their bad experience).
         The logic behind cultivating customer __11__ is impossible to deny."In practice most companies'
    marketing effort is focused on getting customers,with little attention paid to __12__ them",says Adrian
    Payne of Cornfield University's School of Management."Research suggests that there is a close relationship between retaining customers and making profits.__13__ customers tend to buy more,are predictable and
    usually cost less to service than new customers.Furthermore,they tend to be less price __14__,and may
    provide free wordofmouth advertising.Retaining customers also makes it__15__ for competitors to enter
    a market or increase their share of a market."
    (     )1.A.in particular
    (     )2.A.emphasize  
    (     )3.A.denying  
    (     )4.A.Moving        
    (     )5.A.markets  
    (     )6.A.cultural
    (     )7.A.promise
    (     )8.A.cost  
    (     )9.A.as a result
    (     )10.A.huge
    (     )11.A.beliefs
    (     )12.A.altering  
    (     )13.A.Assumed
    (     )14.A.agreeable
    (     )15.A.unfair  
    B.in reality      
    B.doubt            
    B.ensuring        
    B.Hoping          
    B.tastes          
    B.social          
    B.plan            
    B.opportunity      
    B.on the whole    
    B.potential        
    B.loyalty          
    B.understanding    
    B.Respected        
    B.flexible        
    B.difficult        
    C.at least  
    C.overlook  
    C.arguing  
    C.Starting      
    C.prices  
    C.financial
    C.mistake
    C.profit
    C.in conclusion
    C.extra
    C.habits  
    C.keeping
    C.Established
    C.friendly
    C.essential
    D.first of all    
    D.believe          
    D.proving          
    D.Failing          
    D.expenses        
    D.economical      
    D.difference      
    D.budget          
    D.on the contrary  
    D.reasonable      
    D.interest        
    D.attracting      
    D.Unexpected      
    D.sensitive        
    D.convenient      

    本题信息:2013年同步题英语完形填空难度较难 来源:刘婷婷
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本试题 “完形填空 Everyone in business has been told that success is all about attracting and retaining(留住)customers.Itsounds simple and achievable.But,__...” 主要考查您对

日常生活类阅读

等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
  • 日常生活类阅读

日常生活类阅读的概念:

日常生活这一话题主要涉及人们衣食住行等方面的活动。这一话题的选材主要针对人们日常的工作,生活以及学习情况。做这一类题时,最主要的是要把握好人物的活动内容,时间和地点。


日常生活类阅读题答题技巧:

【题型说明】
该类文章内容涉及到人们的言谈举止、生活习惯、饮食起居、服饰仪表、恋爱婚姻、消遣娱乐、节日起源、家庭生活等。文章篇幅短小,追根溯源,探索各项风俗的历史渊源,内容有趣。命题也以送分题为主,如事实细节题、语义转换题、词义猜测题和简单推理判断题等。虽然这类文章读起来感觉轻松,试题做起来比较顺手,但绝不能掉以轻心。因为稍不留神,就会丢分。   
【备考提醒】
为了保证较高准确率,建议同学们做好以下几点:   
1、保持正常的考试心态。笔者在教学中发现,越是容易的试题,同学们越是容易失分。为什么呢?因为在这种情况下,同学们极易产生麻痹思想,认为题目好做,就不引起高度重视,于是思维不发散、不周密。而命题人就是利用同学们的这一弱点,设计陷阱题。所以,无论试题难易与否,我们都要保持正常的考试心态。试题容易,不欣喜;试题难,不悲观。   
2、根据前面讲到的方法,认认真真、细细心心做好事实细节题。   
3、做好语义转换题。这类题是根据英语中一词多义和某些词语在文中能表达一定的修辞意义的原则而设计的。要求同学们解释某生词的含义,确定多义词或短语在文中的意思,确认文中的某个代词所指代的对象,或者对英语中特有的表达、格言、谚语进行解释。这种题要求同学们一定要根据上下文猜测词义或理解句子,切不可望文生义。   
4、做好简单推理判断题。简单推理判断题要以表面文字为前提,以具体事实为依据进行推理,做出判断。这种推理方式比较直接,只要弄清事实,即可结合常识推断出合理的结论。