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高中三年级英语

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  • 阅读理解
    阅读理解

          When you were looking for a reliable,honest auto mechanic,how did you find him?Before you went
    into that restaurant you recently tried,how did you know that it served great food?If you are like most
    people on the planet,you want to lower your risk of a big ugly surprise so you asked people you trust to
    refer to a business they trust.Marketers call this friendtofriend recognition of a business "wordofmouth"
    adv ertising.
         When you do a great job for your customer or a bad job,people are going to talk about your business.Unfortunately,because we humans seem to feel negative emotions more intensively than positive ones,we're more likely to tell more of our friends about bad experiences with a business than positive ones.Understand this:Customers believe their own experience.You can't make them believe that your company is
    wonderful when they felt they were treated badly.
           So,to get positive wordofmouth going for your business in this servicebased economy,you've got to do a really outstanding job for everyone,exactly.
           And when you do,you build a great reputation.That takes time.But it forms a close link with your
    customers in a way that no advertising and no promotional coupon (优惠券) ever could.
          The good news is that because there are so many different businesses chasing after your customers'
    money,people want to know whom they can trust.So people are going to be talking about you.Create a
    free sales force for your business-an army of delighted  customers who tell everyone that they know how
    good your company is to do business with.That's a great antidote (解毒剂) to defectionitis.

    1.What is the main topic of this passage?

    A.A good name will bring you money.
    B.A person should rely on his friends for business.
    C.Advertising can make customers believe it's wonderful.
    D.A company can rely on its associates to survive.

    2.According to the passage,whether we go to a place or not depends on________.

    A.business fame 
    B.media assistance
    C.particular recognition 
    D.associates'recommendation

    3.When you do an outstanding job in service,you will surely________.

    A.make more money than you expect
    B.have a mutual understanding with your customers
    C.build a great reputation immediately
    D.earn your fame as well as advertise for your company

    4.The underlined word "defectionitis" probably means________.

    A.service imperfection  
    B.customers' distrust
    C.customers'protection  
    D.service advertisement


    本题信息:2011年同步题英语阅读理解难度较难 来源:刘婷婷
  • 本题答案
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本试题 “阅读理解 When you were looking for a reliable,honest auto mechanic,how did you find him?Before you wentinto that restaurant you recently tried,how ...” 主要考查您对

广告布告类阅读

等考点的理解。关于这些考点您可以点击下面的选项卡查看详细档案。
  • 广告布告类阅读
广告类阅读:

1、品味广告的标题,联系平时所积累的知识,为了解材料大意作铺垫。
2、要特别留意广告中包含的数字、联系人、地址等。
3、要注意文中以黑体、大写、下划线等方式加以提示的文字,因为这很有可能是材料的核心或 
   至少是一部分内容的概括。

广告布告类阅读特点及解题技巧:

一、广告布告类阅读试题的文体特点:

此类文章不同于其他文体的文章,其目的是为了向读者传输信息,措辞简洁明了,直截了当,一般说来,广告布告类阅读试题具有以下特点:
1、选材特点:
信息量大,文句精炼,形式灵活,用最少的篇幅表达最大量的信息。
2、内容特点:
生活化,实用化,多样化,如产品宣传、服务介绍、通知、海报、启示、招生招聘等。
3、形式特点:
标题醒目,重点突出,条理清晰,常用粗体字或各类项目符号使文章结构更鲜明。
4、语言特点:
人名、地名、专有名词多;生词多;缩略词、祈使句、省略句多;结构不完整。
5、命题特点:
主要考察考生提取信息和处理信息的能力,既注重特定细节的筛选、类比、综合,又注重推理判断题的考查,题目设置相对较容易。

二、解题技巧点拨:

阅读这类文章时,也应该在整体把握文章结构的前提下,主要注意细节信息。细节题题干都是相应原文的变形(如同义改写、词性转换等),因此要找到答案一定要找到题干在原文中的出处,再把原文和选项相比较。做题时,根据所提问题用寻读、跳读的方法可达到事半功倍的效果。同时,在阅读时也要特别注意文中以粗体、大写、下划线等方式加以提示的文字,因为这很有可能是文章的核心或某一部分内容的概括。具体答题策略如下:
1、先题后文:
先读试题,了解考点;明确目的,快速捕捉,获取信息。
2、题干定向:
根据题干关键词到文中定位答案范围,按照题目顺序依次而下:问题与材料相同:对号入座;问题与原文相同:同义替换、归纳事实等。
3、生词模糊:
遇到生词;如无关答题,直接跳过;涉及答题,则根据语境、构词法等猜词。
4、信息补全:
对于影响理解的省略句,可根据语境,将其补全。