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Because six of every ten accidental deaths happen to Chinese children who are playing, Shanghai
Johnson & Johnson Pharmaceutical (SJJP), a US-based pharmaceutical(制药的) giant, isworking on
a Safe Kids Program to prevent injuries and deaths.
Since the Safe Kids Worldwide was set up in 1987 by Johnson & Johnson in the US, it has
contributed to a nearly 40 percent decline in the child death rate from accidental injuries there. Learning
from the successful experience, SJJP began the Safe Kids Program in China in 1999.
A recent survey conducted by SJJP and Safe Kids Worldwide China indicates that more than half
of the responding parents didn't know how to help their children keep safe and that half of the parents
didn't know about their children's motor skill development at different ages. The survey covered 3,359
Beijing, Shanghai and Guangzhou's parents with children between infancy(婴幼年) and 14.
Additionally, more than 40 percent of the parents didn't know how to help their children to prepare
well for sports activities. For example, they don't know how to have their children warm up or realize the
importance of a playground-check before sports activities.
To help correct the problems, SJJP and Safe Kids Worldwide China have been translating and
editing safety education materials, sending them to parents free of charge, and delivering free lectures
in kindergartens, schools and communities for the last ten years.
At present, a special team has been set up and traveling around 12 key cities of China to popularize
child sports safety knowledge and offer free training for young parents.
Though SJJP refuses to say how much it has spent on the program, it says the number in terms of
money, staff and technology, is large.
Title: Safe Kids Pr ogram

Purpose	The program is intended for children's injuries and deaths (1)____________.
Facts	(2) ___________ of accidental deaths happen to Chinese children who are playing . The Safe Kids Worldwide was (3)____________by Johnson & Johnson in the US. The child death rate from accidental inj uries has (4)_________ by nearly 40 percent. SJJP began the Safe Kids Program in China in 1999.
(5)________	More than half of the parents didn't know how to help their children keep safe. Half of the parents are not (6)_________of their children's motor skill development. Over 40% of the parents didn't know how to help their children to warm up or (7)__________ the playground before sports activities.
Solutions	Translating and editing safety education materials. Sending materials to parents without asking for (8)____________. Delivering free lectures to schools and communities in the past (9) ____________. Traveling in China to make sports safety knowledge (10)_________among children.

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